Social media marketing might be all the rage right now but email is far from dead! According to research, the total life of a Facebook post is only around 4.5 hours, and the life of a Tweet is just over 1 hour. But email? Email takes 12 days for its open rates to drop off […]
Building a website for your small business is the first step. Step 2 involves the maintaining and updating of your content (vital for online growth and SEO). Step 3 involves measuring the performance of your website. This is vital for planning marketing activities as well as to help you determine your website’s ROI.
Facebook Ads vs Google Adwords which to choose? Well it all depends on your situation.
Use Google Ads if you are trying to sell a product or service or trying to get users to take a specific action. Use Facebook Ads if you are trying to build brand or product awareness or just trying to get […]
Basic Search Engine Optimization, begins with your website architecture, is your website well coded and your content well structured? It also includes ensuring that others are linking to you (backlinks), that you have relevant internal links that links keywords to relevant sections of your website and finally that your website is frequently updated with fresh […]
What is an Online Marketing Strategy?
An online marketing strategy refers to a plan aimed at promoting and expanding the reach of your online presence. A good strategy includes:
Establishing Clear Online Goals
What is it that you want to achieve. Goals may be tangible (sell products) or intangible (create awareness).
Steps For Achieving Your Goals
This is the actual […]
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