Since the rise of social media as a marketing channel over the last few years, many ordinary folk has transformed their own personal success into a business. Such is the entrepreneurial spirit of the internet. But popularity and expertise are not quite the same thing. If you are in the market for a social media […]
Many small businesses cause their website failure by taking a “build it, and they will come” approach to their website. They invest their hard-earned cash into creating a website and then sit back and wait for the traffic and clients to come rolling in. If you are among those business owners, I would suggest you […]
There are many ways that you can make effective connections on LinkedIn. Some are more effective than others, while some are more annoying than others. Personally I prefer to create something of value (this article…) throw it out there and wait for the persons who can see the value to make the connection. […]
Social media marketing might be all the rage right now but email is far from dead! According to research, the total life of a Facebook post is only around 4.5 hours, and the life of a Tweet is just over 1 hour. But email? Email takes 12 days for its open rates to drop off […]
When you post to Facebook your content is exposed to less than 5% of your fan base. When you post to your website, your content is exposed 100% of your visitors. Your content posted to Facebook does not help with your website SEO. You wouldn’t put rims on a rental car for good reason, […]
What is an Online Marketing Strategy?
An online marketing strategy refers to a plan aimed at promoting and expanding the reach of your online presence. A good strategy includes:
Establishing Clear Online Goals
What is it that you want to achieve. Goals may be tangible (sell products) or intangible (create awareness).
Steps For Achieving Your Goals
This is the actual […]