Influencing behavior is at the holy grail of marketing, how do we get people to buy our products or use our services?
The main tool utilized for directly influencing customer behavior online is in the form of a conversion marketing campaign. However to be effective a conversion marketing campaign […]
Understanding the difference between awareness marketing and conversion marketing is vital if you are to achieve your marketing goals.
“Awareness marketing” refers to tactics that are aimed at increasing your brand recognition in the market place. Awareness marketing strategies and rank monitoring like this agency usually focus on getting more people to be aware of […]
Many businesses do not leverage their website to it’s fullest extent. If your website is geared towards providing information rather than facilitating transactions you can still expand it’s role as a tool to improve customer service, and instill customer trust in the customers of your business.
Provide Key Information Upfront
Provide key information on your homepage. […]
If your current website was built on a budget or as a brochure site, it doesn’t mean that you have to re-build or develop expensive components to add functionality. Many web services offer free tools than easily be integrated into any website to enhance the capabilities of that website.
Communicating with your customers and potential customers in real time significantly improves customer engagement and leads generation. Live chat options reduces the pressure on traditional telephone support systems as many customers find it easier to chat online rather than wait on the phone. You can enhance the functionality of your website as well as improve […]
In a follow up to our previous post 3 ways to freshen up your old website we have 3 more ways you can dust the cobwebs off your web presence.
Update your latest news
Two year old latest news = my website is dead and I am out […]
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